01
Back the crew
Choose the MacBook, the suitcase or both.
Can the stuff we carry help carry the crew?
A MacBook and a suitcase are heading to Slush Week. A sticker on them helps pay for the trip.
Two stickers down. Plenty of room left.
01
The crew
Five people. One week in Helsinki.
A lead and four volunteers, working in Slush’s visual content crew through Slush Week 2026.
It’s a big opportunity for a creative crew. Getting there isn’t free.
02
Why we’re doing it
We’d rather the cost of a week in Helsinki didn’t decide who gets to make the most of it.
Opportunity
Creative talent
Helsinki is expensive
An unconventional media model
Giulia de Oliveira Camargo turned her MacBook into ad space.
I loved it, so I borrowed the idea, pointed it at a crew’s travel costs and brought a suitcase.
03
How it plays out
How it plays out
02
Sticker on
We document you joining the experiment.
03
Off to Helsinki
The gear travels with us throughout Slush Week.
04
We report back
What happened, what the support covered and whether this ridiculous experiment actually worked.
04
Choose your surface
Choose your surface.
Premium ad inventory. Technically.
The stuff we carry can help carry the crew. Take a small sticker or a whole surface: the MacBook, the suitcase, or pitch a wildcard.
Available
The work surface
Spot open
Surface 01
The work surface. Plans, notes, edits and the chaos behind the content.
Available
The transport layer
Spot open
Surface 02
Gets us there. Airports, trains, hotel lobbies and everything in between.
Pick a size
You’re backing an experiment. The sticker, the page placement and the campaign content are what you get in return. No impressions, no CPM.
What you get
01
A sticker on the gear you choose, plus your logo on this page.
02
A few short posts about how it goes: sticker on, off we go, how it went.
03
A one-page agreement. The volunteers never work on supporter stuff.
Surface 03 · Wildcard · from €250
Another bit of gear, a new placement, something I haven’t thought of yet. If it’s fun and allowed, I’m in.
* I cannot provide a reliable CPM estimate for the suitcase.
05
Try it
Go on, stick one on.
Raised so far + your imagination€100
The first €100 is real. Every sticker you add here is €100 I don’t have yet.
06
Progress
First €100 in.
Future Ready Design and Twenty Twenty Solutions were the first two companies stupid enough to see where this goes.
Where the money goes
Every euro goes toward getting the five of us to Helsinki and through the week:
01
Travel
02
Somewhere to sleep
03
Getting around
04
Slush Week bits
It’s sponsorship, not a donation, so I invoice it. Raise less? We help where we can. Raise more? We’ll tell you where it goes first.
The people helping us get there
I’m keeping it to a handful of companies that fit, and I’ll pass on direct conflicts.
07
Back the crew
Back the crew.
Tell me where you want to appear and what you’d like to put in. It’s a request, not a payment: nothing is charged until we’ve agreed.
Prefer email?
What happens next -
1. You send a request.
2. I check it fits and doesn’t clash with Slush partners.
3. You get a short agreement and an invoice. Then your sticker goes on.
No Slush partnership, no attendee access, no spot in official Slush content, no promised numbers.