Photographer carrying a Peak Design Coyote backpack in the Amsterdamse Waterleidingduinen at golden hour | PHAM. Creative

Peak Design X Dutch Shooters

SERVICES

Campaign Development

YEAR

2024

INFO

Field-testing and shooting Peak Design’s Coyote line with the Dutch Shooters community in the Amsterdamse Waterleidingduinen.

Gallery

Photographer walking through tall grass in the Amsterdamse Waterleidingduinen at golden hour

Photographer taking a camera from a Peak Design Coyote sling bag

Photographer walking a dune path with a Peak Design sling over the shoulder

Peak Design Coyote backpack hanging from a tree branch in the dunes

Photographer kneeling to shoot with a telephoto lens, Peak Design straps in view

THE CHALLENGE

Shooting camera gear for photographers is an unforgiving brief: the audience knows exactly what good looks like. With Peak Design's Coyote line, the challenge was to show gear made from recycled fishnets as genuinely field-worthy — used in the Amsterdamse Waterleidingduinen, not staged as product.

APPROACH

I had the wonderful opportunity to collaborate with the Dutch Shooters Community to try out and shoot some new products from Peak Design. My highlight of this experience was being amongst other passionate photographers that were just as excited as me to explore the Amsterdamse Waterleidingduinen and try out the new Coyote line of bags and camera accessories. I found the ergonomics of the backpacks fantastic, making my gear easily accesible at all times. It’s cool to see how Peak Design is transforming the fishnets that the Coyote line is made of into high-quality, functional gear that meets the demands of modern photographers and adventurers. This resulted in gear that is not only stylish but also built to last.